Rather than “edge cases,” mismatches can unlock efficient innovations that can save lives. Or not being able to read small type on a screen as you age. Or trying to understand information on a website in a language you don’t know, without adequate translation, while traveling. Mismatches can stem from ability, language, cultural factors, or even circumstances and environment.” Think of driving and not being able to use your hands to respond to an urgent text message. It was made in a way that creates exclusion. This occurs when there's a misfit between the features of a person's body and the features of a product, device or a service.” “It’s the experience of rejection by a designed object. She shared with us how she defines a mismatch. Kat brings this point of view to her role as UX Director at Google, too. “Designing for inclusion begins with recognizing exclusion,” writes Kat Homes at the start of her new book, Mismatch: How Inclusion Shapes Design (MIT Press).
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